“...And whoever purifies himself only purifies himself for the benefit of his soul.”
— Surah Fatir (35:18)
Bridging religious heritage with wellness rituals. We aim to partner with premium transit hubs, hotels, and more to make absolute purity accessible anywhere.
Replacing harsh ingredients with face-grade skincare. Premium White Kaolin clay, Aloe Vera and Bergamot to purify your skin without stripping skin's moisture.
SAFARA is rigorously lab-tested to ensure it is completely hypoallergenic, safe, and gentle for highly sensitive skin.
No more searching for raw soil or mixing by hand. SAFARA packs absolute ritual integrity into a travel-ready, mess-free bottle built for the global nomad.
Formulated with unwavering devotion to Islamic principles. Sourcing and production fully complying and maintaining with sacred Shariah requirements.
Locally known as Limau Purut, Bergamot is a staple citrus across Southeast Asia. Its juice and oils are known to be used in traditional medicine, due to its cleansing and antiseptic qualities.
For most people, materials retrieved for Sertu are usually far from home and time-consuming.
SAFARA seeks to eradicate that problem by using quality ingredients with honoured techniques that purifies and nourishes your skin from within.
Include SAFARA into your 5-minute sacred ritual and beyond.
Sertu In 4 Easy Steps!
Incorporate solution well by shaking.
Press and lather solution where cleansing is needed
While lathering, recite Bismillah.
Wash 6 times with clean, flowing water.
Bergamot
Aqua, Kaolin, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Polyquarternium-39, Glycol Distearate, Cocamide Mea, Laureth-10, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Aloe Barbadensis Leaf Juice, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Maltodextrin, Sodium Benzoate, Citric Acid, Fragrance, Methylchloroisothiazolinone, Methylisothiazolinone, CI 19140, CI 42090.
Antibacterial purposes clarifies fatigued skin, while its citrus scent invokes calmness.
Antiseptic qualities purifies all skin types, and detoxes skin from its deepest layers.
Aids in barrier repair and provides deep, lightweight hydration on the skin.
Natural mineral separation is normal and serves as proof of our high clay density—always shake well before use. For external use only. Avoid direct contact with the eyes. Discontinue use immediately if irritation occurs. Store in a cool, dry place away from direct sunlight.
"Works great! Doesn't leave my skin feeling tight or oily after use. Removes make-up well too. Highly recommend."
Erin_92
"Love how gentle this soap is and keeps my skin hydrated even with double soap."
Amirulain
"I absolutely like the scent and how easy it is to bring along when I travel. A staple in my bag now."
Verified Buyer
At Khalifa Group, we believe that knowledge, innovation, and lifelong learning are essential pillars in building sustainable industries and resilient economies.
Khalifa Group's stewardship initiatives are grounded in governance, sustainability, and long-term community outcomes. Stewardship is treated as an institutional obligation, not a branding exercise. Khalifa Group continues to expand across industries with integrity and trust held to the utmost standard.
Yes, SAFARA is formulated and manufactured in strict compliance with global Halal standards and Shariah principles.
Yes. SAFARA is formulated strictly with high-purity natural clay minerals and purified water. It is engineered to meet all traditional Islamic compliance guidelines for ritual cleansing.
SAFARA is meticulously formulated specifically as a premium hand and body wash. While it features exceptionally gentle, high-purity White Kaolin clay and soothing Aloe Vera, it is engineered to cleanse and neutralize daily-to-severe impurities on the hands and body rather than delicate facial skin.
SAFARA ensures quality and integrity behind every ingredient, and does not use chemical emulsifiers. The separation from the clay and the liquid is proof of our high mineral clay density ingredient. Shake the bottle for 5 seconds.
Yes. Please use the partnership form below to request our wholesale distribution dossier.
Whether you run a hotel, transit hub, retail store or clinic — reach out and let's talk partnership.